Amirati means ‘my princess’. It’s also a play on the word Emarati, popularly used to
describe the natives of UAE. At Amirati , we are relentlessly inspired by the mysterious and gallant
ocean, and the pursuit of the most precious jewels hidden in its depths. By bringing you these coveted
and choicest creations, we strive to make you not only look, but feel like royalty.
With 24 years of expertise in the jewelery business in UAE, Mr. Syed Asim actively tapped into its
dynamic cultural essence. He felt the need to craft a brand attuned to the times but also rooted in
tradition. Thus, Amirati was born from his ambition.